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Concluding Options
All these tasks can be complex and time-consuming. Many authors do not want to engage with them, and are only too happy to go with the convenience of traditional publishing, and let the publisher deal with it all. They don’t mind not having the final say in the cover or book title or edits: they just want to get on with writing. It’s a perfectly valid attitude, and is why traditional publishing is the best fit for some authors. On the other hand, some authors want to deal with all this and be hands-on. They want to control the creative vision from start to end: the book title, the marketing, cover and so on. For them, professional self-publishing is the best way. They don’t do all the tasks themselves but they choose who to hire, and what brief to give them; they manage the process.
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